How to Read the Room and React Accordingly

Recently, I sat through a conference and decided to focus not on the speakers but on the audience. I observed their reactions to the speakers and looked for both positive and negative signs. Communication is a two-way street. You’re not speaking at your audience...

7 Tips for Speaking to an Expert Audience

“I have no problem speaking in public when I’m an expert in my field. But if I’m speaking to an audience that knows more than me, I’m constantly second-guessing myself.” Many of our clients struggle with this issue. For those of you in sales, how can you...